Market & Applications

— Advancing 6G commercialization by aligning market needs with technical innovation and industry collaboration.

The Market & Applications Working Group (MAWG) is dedicated to advancing the development and adoption of 6G technology in the North American market by focusing on both the economic and technical aspects of its commercialization. The group collaborates with key industries to gather insights, analyze emerging applications and use cases, and identify potential customers and market opportunities. MAWG aims to articulate the value proposition of 6G for these industries, define ecosystem requirements, and develop a comprehensive understanding of market needs, societal impacts, and revenue models. Additionally, the group establishes key performance indicators (KPIs) and value indicators (KVIs), conducts research, and develops materials to raise awareness within the standards community, supporting the realization and widespread adoption of 6G-enabled solutions across North America.