Pioneering Sustainable 6G: The Next G Alliance’s Holistic Approach
- September 23, 2025
Bhushan Joshi, Gagandeep Bhatti, Joseph Schumacher & Ian Deakin

The Next G Alliance, North America’s premier initiative for advancing 6G technologies, has undergone a significant evolution by transitioning its Green G Working Group into the new Sustainable Development Working Group (SDWG). This expands the Working Group’s focus from primarily environmental concerns to a comprehensive framework that integrates environmental, societal, and economic sustainability. By embedding these three dimensions into 6G development, the Group aims to create wireless systems that not only push technological boundaries but also promote responsible, equitable, and economically viable progress. This approach aims to leverage 6G technology to address global challenges such as climate change, the digital divide, and economic resilience, aiming to position North American leadership in sustainable innovation.
Environmental Dimension: Reducing Footprints for a Greener Future
The core of environmental sustainability in 6G is minimizing the ecological impact across the entire technology lifecycle, from design and deployment to operation and decommissioning. This means prioritizing energy efficiency, resource conservation, and reduced emissions in networks, devices, and infrastructure. For next-generation wireless systems, this dimension implies a fundamental redesign. Once accomplished though, 6G networks could enable smarter energy management in industries like manufacturing, transportation, and agriculture, transforming them into low-carbon operations. Imagine sensors and AI-driven connectivity optimizing power grids or reducing waste in supply chains. The potential impacts are profound: lower operational costs, regulatory compliance, and measurable contributions to global Net Zero goals.
By promoting environmentally sustainable connectivity solutions and minimizing telecom networks’ ecological footprint, 6G can go beyond aiding in achieving climate action goals. It can also be a catalyst for enabling responsible growth and fostering ecosystems where technology and nature coexist harmoniously. It can help with other benefits such as supporting sustainable supply chains, renewable energy, and sustainable innovation.
Societal Dimension: Bridging Divides for Equitable Connectivity
Societal sustainability emphasizes equitable access to maximize societal benefits, by ensuring 6G serves all communities regardless of location or socioeconomic status. Key goals include closing digital divides, expanding essential services like healthcare and education, and supporting innovation in urban, rural, and underserved areas. In the context of next-generation wireless systems, this means 6G will deliver ultra-reliable connectivity to remote regions, enabling telemedicine and health monitoring, remote learning, and access to economic opportunities that were previously out of reach. The implications extend to expanding access overall. By supporting broad and equitable deployment, 6G can enhance community resilience during crises. This dimension shifts the narrative from technology as a luxury to a fundamental right, where wireless systems become tools for societal upliftment, creating a digital age in which no one is left behind.
Economic Dimension: Building Viable Models for Long-Term Growth
Economic sustainability focuses on developing business models that align environmental responsibility and societal benefit with long-term economic growth and profitability. This involves creating new incentives, new value streams, and investment strategies that align environmental and societal goals with financial viability. For 6G, this translates to innovative models where sustainability drives revenue. By monetizing energy-efficient networks or creating markets for sustainable telecom services benefiting end users through lower energy costs and affordable connectivity. Implications include attracting investments in sustainable infrastructure, boosting competitiveness, and ensuring long-term profitability. By evaluating emerging economic indicators, this dimension encourages a marketplace where companies thrive by prioritizing planetary and people-centric outcomes, turning sustainability from a cost center into a profit center with a competitive advantage.
A Call to Shape a Sustainable 6G Future
The Next G Alliance’s transition to the Sustainable Development Working Group heralds a balanced 6G era, where environmental protection, societal equity, and economic vitality intersect to drive meaningful change. As North America leads in monitoring global efforts, shaping policies and influencing global sustainability initiatives. These dimensions will not only mitigate risks but unlock opportunities for transformative impact. The future of wireless systems lies in this integrated vision — one that is environmentally sustainable, equitable, and creates prosperity for generations to come.
Now Is the Time for Action
We invite stakeholders across the North American telecom ecosystem to engage. Contact ATIS Director of Membership Rich Moran at rmoran@atis.org.
Join the Sustainable Development Working Group and help shape the future of 6G in North America to be environmentally sustainable, societally responsible, and economically resilient.
For deeper insights, explore the Next G Alliance’s resources and join the push toward a sustainable 6G world. Access the 6G Library.
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About the Authors

Bhushan Joshi
Chair at Sustainable Development Working Group
Bhushan Joshi is the Head of Sustainability & Corporate Responsibility for Ericsson in Market Area North America, where he helps drive the global strategy around corporate responsibility, climate action and digital inclusion. With over 15 years of professional experience, he is a recognized expert in corporate sustainability, business development, energy management, renewable energy, sustainability reporting, strategy development and program management. At Ericsson, Bhushan focuses on developing strategies to help telecom service providers achieve their energy and sustainability goals amid the transition to 5G and the growth in mobile data traffic. He serves as Chair of the Next G Alliance Sustainable Development Working Group, positioning North America as a global leader in environmental sustainability for wireless technologies like 6G. Bhushan has been recognized for his innovative work, winning Ericsson's 2021 Top Performance Competition for the USA 5G Energy-Smart Factory's sustainability impact. An experienced public speaker, Bhushan has presented at prestigious events like Mobile Word Congress Americas, Techonomy, Network X, GreenBiz and IEEE conferences. He holds an MBA in Sustainable Business Practices from Duquesne University and engineering degrees from Ferris State University and Bharati Vidyapeeth University. Bhushan enjoys welcoming new connections on LinkedIn to discuss his passion for creating a more sustainable world.

Gagandeep Bhatti
Vice Chair at Sustainable Development Working Group
Gagandeep Bhatti is a Senior Staff Standardization Specialist in 5G-Advanced and 6G technologies at Nokia, with over 16 years of experience spanning 3G, 4G, 5G, ORAN (RIC), and now 6G. He currently serves as the Vice Chair of the Sustainable Development Working Group within the Next G Alliance (an ATIS initiative), contributor to the several Next G Alliance Sustainable Development initiatives, showcasing his commitment to sustainability in technology. He is actively involved in the research and (pre) standardization of 6G and has made contributions to 3GPP 5G-Advanced RAN1/2 Network Energy Savings (NES), including publications and patent filings. He's an expert in R&D product software design, specification, and network performance optimization with a strong background in NPI technical management. He holds a B.E. and a diploma in Computer Engineering from Thapar Institute of Engineering & Technology, India.

Joseph Schumacher
Vice Chair at Sustainable Development Working Group
Joe is a Principal Member of the Technical Staff at AT&T. His decades-long career in engineering has been focused on wireless communications, having worked at Motorola, GTE, Nokia, Nokia Bell-Laboratories and AT&T. Joe has over 20 years of experience in wireless standardization, having served in TR45.5/3GPP2, IEEE 802, the WiMAX forum, 3GPP, and ATIS in contributor and leadership roles. Joe has also performed in research and development roles, contributing to pre-standards technology demonstration platforms, commercial RF products, and VRAN system architecture. Joe has a BS in Electrical Engineering from Iowa State University and an MSEE from the Illinois Institute of Technology.

Ian Deakin
Technical Lead at Sustainable Development Working Group
Ian Deakin has a 30-year career in the ICT industry, with a long-standing track record working with companies globally to define new product and service propositions, implementing emerging technologies to deliver new business lines. Before his current role at ATIS, he worked with executive-level leadership at innov8id to help organizations use blockchain innovation to facilitate change, optimize performance and productivity, and create new business models. Prior to this, he held senior management positions leading product and technology strategies with iconectiv, CMG Telecom, Motorola, O2, and Siemens Nixdorf. He has filed three patents in the ICT area. His most recent work at ATIS involves leading the organizations’ initiative to devise and deliver a solution using DLT to help combat fraudulent/spoofed telephone calls.